- Your customers expect it.
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere.
- It provides social proof.
Ninety percent of consumers claim that online reviews influence their buying decisions.
- You control the narrative.
It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.
- Your competitors all have company websites
Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.
- Never put up the ‘closed for business’ sign again.
Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or e-commerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.
- You’ll show up in Google search results.
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
- Showcase your products and services.
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase
